P&G Sells Tag Brand

My Imports USA has has acquired TAG brand from Procter & Gamble.
 
TAG was launched in 2005 by the TAG Fragrance Company and later became a part of Procter & Gamble through its acquisition of The Gillette Company.
 
“We are excited to have TAG as a part of our family of brands and our go-forward strategy to own and market well-known brands,” said Fahim Ibrahimi, CEO of My Imports USA, Seacaucus, NJ.
 
TAG, which at one time boasted a 20% market share of the U.S. men’s body spray business, was the No. 3 best selling men’s body spray brand.
 
My Imports USA will continue to market TAG deodorants and expand the franchise to include new and innovative deodorants, antiperspirants, body sprays, body washes, hair washes, and other men’s grooming products.
 
The company anticipates shipping the new TAG items early Q1 2017.